Interview by Casey Wojtalewicz

Nu Goteh

Nu Goteh is the founder of Deem Journal. A designer and social practitioner, Nu was born in Liberia and came to the US with his parents and older brother as refugees. We found the way Nu incorporates design and creativity into community-building and engagement inspiring, and recently visited him at his Lincoln Heights office to learn more about his story and life.

August 28, 2024
Photos: Justin Chung

About Nu

Nu Goteh is the founder of Deem Journal. A designer and social practitioner, Nu was born in Liberia and came to the US with his parents and older brother as refugees. We found the way Nu incorporates design and creativity into community-building and engagement inspiring, and recently visited him at his Lincoln Heights office to learn more about his story and life.

CWCan you share more about your upbringing and background? What might a stranger be curious to learn about you, or what background might give them context into who you are today?
NG

I was born in Liberia and came to the United States as a refugee with my parents and my older brother. I spent the first part of my career in marketing and branding. I had a desire to inspire more change in the world so I pivoted to human-centered design as a way of instigating change. My interest in cultural, communities and creativity come together in my publication — Deem Journal, my studio — room for magic and my teachings as an adjunct professor.

CWDo you have a morning ritual?
NG

I have recently started waking up at 6AM, and doing two of three things, going for a run with my dog, washing the dishes from last nights dinner and/or walking my dog. I am a morning person so once I am up, I'm doing something. By the time I get to the studio I tend to tidy up a bit, light an incense, select the soundtrack for the day and drink hot water.

CWAs someone who has explored different aspects of design, what has design come to mean to you?
NG

Design has become a means of creating conditions for people, communities, and systems to thrive.

CWIn your opinion, what’s the best way to initiate change?
NG

Start small, start with yourself — you have heard it before, be the change you want to see. Once you have an idea of the change, you want to see you have to think about how you can close the gap between an abstract idea in your head and something tangible that others can experience, critique and build upon. Change can start with you but for it to scale you need collaboration from others, so you have to find the people who share similar desires and conspire!

CWWhat’s something outside of your career you're interested in learning more about?
NG

Fabrication, landscape architecture, things with my hands. A lot of my work is experience via screens and on paper. I need to get outside more and make things!

CWTell us about a moment, a piece of guidance, a reckoning of personal wisdom, that you carry with you.
NG

"The only thing between you and the job you want is the job you have." - Theo Keetell

I am an ambitious person, I like having an idea and bringing it to fruition but there are steps to getting there, don't skip the steps or cut corners because it does not set you up for success when you reach your goal.

CWWhat is a current or upcoming project that has been exciting you?
NG

I'm excited about a lot of things, the next issue of Deem Journal is completed and being printed! Our second Deem Symposium is happening at the MCA Chicago, May 17th & 18th! On the studio side, we are going to launch a new brand and site for the World Peace Foundation! I just went on a plant shopping spree and have an installation idea that includes vintage hi-fi speakers and a plant wall!

CWWhat is something you're hopeful about?
NG

Creativity. I'm constantly hopeful and inspired by creativity. Creativity for me is the ability to envision something that does not currently exist. Anything that exists in the world has passed through the lens of creativity. I feel like creativity often gets linked with entertainment and/or art but it shows up in every single thing we experience. It is the foundation of what we need to create a future that is equitable and affirming for all.

CWFive years ago I wish I had known:
NG

Nothing to be honest. Naivete is essential to success. If I knew what I know now I would not be where I am at now. I would of probably taken a more linear path.

More Morning Rituals

View All
Morning Rituals

For Mariah Nielson, the familiar is never static. Mornings begin inside the hand-built Inverness, CA home her father, sculptor JB Blunk, shaped from salvaged redwood in the 1950s. It’s where Mariah now lives, and is raising her own son amid the textures, tools, and stories of her childhood—alongside traded works from friends, artist-made artifacts, and her own growing contributions.

Morning Rituals

For painter Jereme Brian Mendez, mornings move at their own pace: ice water, meditation, and a walk through the quiet streets of the Berkeley Hills, where deer roam past and the fog hangs low. His studio hours don’t begin until the light shifts in the afternoon, but those early rituals—quiet, steady, tactile—form the architecture of his day.

Morning Rituals

Kassandra Thatcher is an LA-based artist specializing in ceramic lighting and sculpture. We recently paid
a visit to her Arlington Heights studio to see her in action, and learn more about her story, life and work.