Theo Martins is a songwriter & artist. A Connecticut native, he splits his time between there and Los Angeles. It’s here in LA that he founded Posture, a design studio through which he’s launched a multitude of projects and collaborations facilitating his various interests; and it’s also here that he launched Cereal & Such, a breakfast cereal line, back in 2017. It’s through Cereal & Such that we first learned about Theo. We love the honesty and warmth of the brand, its original approach to marketing and storytelling, and how it also serves as a vehicle, or channel, for other forms of creativity and art to emerge.
We’ve been excited to have coffee with Theo for years, and while COVID threw a wrench in earlier plans, Ally and our friend & photographer Justin Chung were finally able to catch up with him when he was recently back in LA. We were excited to hear more about his takes on creativity, balancing entrepreneurship with artistry, and living in different places, and excited to share with you here — along with photos from our morning — here. Enjoy.
I don’t necessarily maintain a ritual, though I enjoy being up early enough to meet the Sun. It’s a wonderful feeling arising with the Sun. I enjoy taking my time with regard to everything I do, for the sake of giving everything it’s own time. I’m quiet in the mornings, but it varies depending on what the day calls.
I’m a seasonal kind of cat. Both environments offer a particular element that I enjoy and I hone in on each of them. Because of the life and experience I have had in each place there’s an understanding of how each can serve my needs. I think naturally I like to see things from various angles and my lifestyle reflects that.
It impacts it greatly. I’m highly aware of that and because of that I am generally always looking at the frame from many angles, so to speak. Always asking myself if what I believe to be true is, in fact, true. I’m aware that what my experience is like in one environment differ in another, hence my constant “movement” if you will.
My attempts at maintaining that balance were a desperation to protect my Art. The world of business is a very particular machine and it takes a particular understanding of that. Much of what the public sees is an exercise in understanding in real time. In regards to managing it, I don’t do anything else. I have no life outside of my work. It is my sole devotion.
At the moment I have finished a wonderful body of musical work, under the title of a new band, The Walking Band. It’s an extension of my vision for pure and true collaboration. The band allows anyone to join with any level of contribution. Cereal & Such has matured and there are plans to open a space this Fall.