How We Roast Coffee
Behind the Scenes with Canyon Coffee
Meet our roaster, James Klapp
A lot of pieces came together to culminate in the creation of Canyon Coffee—our passion for coffee, our love for ritual, a vision for something unique and new. But of all the elements that led to Canyon, perhaps the most important was friendship. One friendship, in particular, we could not have started our company without.
That friendship is with James Klapp.
Casey and James met years ago while working together in the coffee industry in LA. Both musicians, they bonded initially over music. We also loved how avid he is for climbing and the outdoors.
Over time, we found we shared a lot of similarities with James with regard to what kinds of coffees we enjoyed. We also came to really respect his talent as a roaster.
When the idea for Canyon Coffee came around, James was the first person we talked to. We found common footing in what we wanted to do with coffee, and how we wanted to talk about it. From there, we got to work.
Now, we’re excited to share some behind-the-scenes footage of a typical roast day for us. We also took advantage of the occasion to ask James some questions about roasting (with some climbing and music sprinkled in!).
Hope you enjoy.
What is a roaster? How do you explain roasting to people?
How does Canyon find coffees?
Why did you get into roasting? What excites you about coffee?
What are you excited to see in the future of coffee, or where are you excited to take it?
James, when we met you you had never climbed. Now you fly to Alaska to climb glaciers and Colorado to scale frozen waterfalls. How did you get into climbing and why do you love it so much?
Frozen waterfalls are just the coolest looking things in the world! I like that they change from day-to-day and year-to-year and conditions even change wildly throughout the course of a day. Nothing else I do demands 100% of my energy and focus, no matter how much I care about it. Like most people, I think, I tend to go through the motions sometimes so often that when I have to commit completely to something, it becomes a transformative experience. Being in an alpine environment just amplifies all of it. The mountains really are something else.
James, what's your favorite guitar pedal and what traits does it share with your favorite coffees?
Easy! The Eventide Pitchfactor because it's just so simple but has limitless possibilities. It also makes everything better :D